Our mission at Citrus is to be your partner for the entire checkout & payments experience. We want to solve the problems that plague the Indian ecommerce world when it comes to managing payments, performance, innovation, and convenience.
Citrus was founded in 2011 by a group of software, UX, and finance professionals who saw space for true simplification & innovation in the world of payments. We want to be the single, trusted partner you work with to solve your problems when it comes to consumer confidence, collection, and satisfaction. Our various payment solutions aim at solving the problems that you face in your specific domain.
The end result - you have a simple, effortless way to manage your payment systems with a huge boost to your revenues and profits, and your consumer gets to experience fast, simple, and secure checkouts.
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Our Story
Board of Directors
Satyen V Kothari – Managing Director/Founder
Satyen leads overall strategy, product roadmap, user experience, marketing & strategic alliances for Citrus. His passion is in building companies and products that are innovative in design and positioning, and focused on adding simplicity and value while creating an emotional connect with their users.
He has spent the last 16 years in Silicon Valley and India, and has started companies in the areas of marketing automation, social e-commerce, and strategy/design consulting. His career has included stints with several start-ups and larger companies such as Intuit, First Data, Cisco, AOL, Yahoo, frog design & Apple.
Mohit Bhatnagar – Board Member
Mohit is currently a Managing Director with Sequoia Capital India and serves on the board of Prizm Payments, Comviva, Ujjivan Microfinance, IMI Mobile , Ideacts and Micromax Mobile. Prior to joining Sequoia Capital, Mohit served as the Senior Vice President at Bharti Airtel where he helped scale the business from a few states operation into a leading national wireless carrier. Earlier, Mohit co-founded Bright pod, a wireless start-up in the US, by orchestrating a spin off from Ericsson Mobile Systems. Mohit has received an MBA from UNC Chapel Hill and an MSEE from Virginia Tech.
Jitendra – CEO/Founder
Eight years of experience in financial services, with varied roles at ICICI Bank, has made Jitendra a payment industry expert. With know how ranging from retail banking sales to banking credit & risk, he was part of a core team that established a Retail Cross Sell Division at ICICI Bank, along with strong investment banking practice.
Keen to transform the payment space, Jitendra is a leader with an excellent track record of execution and leadership.
Internal Team
Yadvendra Singh Tyagi – Director Business Development
A result oriented Merchant Acquiring professional with over 14 years of extensive experience in sales and marketing, business development, ROI and team management.
His past stints include Radisson Hotels, HDFC Bank, Global Blue Group and National Payments Corporation of India where he was a key member for RuPay acceptance project.
Sourabh Chowdhuri - Director Sales
A seasoned sales professional with aproven track record in retail and channel management, Sourabh has an in-depth knowledge of various market segments and expertise across industries like FMCG and telecom.
After serving his previous jobs have been with blue-chips such as HUL, Airtel and Aircel.
